GEO & Measurement
Most analytics setups weren’t built for AI search. This category covers how to measure what’s actually happening — AI referral traffic, citation performance, GEO impact on conversions — and how to act on the data you find.
2 articles
GEO & Measurement
How to Track Perplexity Citations: Monitor When AI Recommends Your Brand
Learn systematic methods to monitor when Perplexity AI cites your brand in search results. Discover tools and strategies that track AI recommendations across multiple platforms.
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GEO & Measurement
How to Track AI Referral Traffic in GA4 (And What to Do When You Find It)
Across 19 GA4 properties analysed in a Previsible study, total AI-sourced sessions jumped 527% year-on-year between early 2024 and May 2025. In one documented case, a single site went from 600 ChatGPT visits per month in early 2024 to over 22,000 by May 2025. None of that traffic appears in a default GA4 channel report..
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