Measure what actually matters.
Full-funnel tracking and reporting with GA4, GTM, and Looker Studio. Revenue attribution, conversion tracking, and custom dashboards designed for clarity.
End-to-end analytics.
From tracking setup to executive dashboards — every layer of your measurement stack covered.
GA4 & GTM Implementation
Full Google Analytics 4 and Tag Manager setup from scratch. Event tracking, custom dimensions, enhanced ecommerce, and consent mode.
Custom Dashboards
Looker Studio dashboards built around your KPIs. Designed for 5-minute reads, not data overload. Automated reports included.
Revenue Attribution
First-touch, last-touch, and data-driven attribution models so you know exactly which channels drive revenue.
Conversion Tracking
End-to-end conversion funnel setup: form submissions, purchases, phone calls, lead magnet downloads, and micro-conversions.
Data Layer Architecture
Structured data layer design for complex sites. Ecommerce product data, user properties, content grouping, and cross-domain tracking.
Audit & Health Check
Comprehensive analytics audit identifying tracking gaps, misconfigured events, data quality issues, and attribution blind spots.
From audit to dashboard.
Tracking Audit
Review current analytics setup. Identify gaps, misconfigured events, missing conversions.
Measurement Plan
Define KPIs, map every conversion point, create a structured measurement plan.
Implementation
GA4, GTM, and data layer configured. Events tested and verified.
Dashboard & Handover
Custom Looker Studio dashboard built, documented, and handed over with training.
Scoped to your tracking needs.
Analytics projects range from a simple GA4 setup to full enterprise measurement frameworks. You receive a detailed proposal before any work begins.
Common questions about analytics
Practical answers to the questions asked before every analytics engagement.
Universal Analytics stopped processing data in July 2023. A clean GA4 setup is essential — the sooner it’s done, the more historical GA4 data you’ll have for year-over-year comparisons.
Most GA4 implementations are incomplete. An audit identifies exactly what’s wrong and a fix plan gets it into shape — usually within 2–3 weeks.
A Looker Studio dashboard built around your specific KPIs: traffic by channel, conversion funnels, revenue attribution, top-performing content, and trend lines.
For basic GA4 and GTM setups, no. For advanced data layer implementations, developer coordination may be needed. I provide specs and QA the implementation.
All implementations use Google Consent Mode v2. Tracking respects user consent preferences and data is collected in compliance with GDPR.
Yes. GA4 enhanced ecommerce tracking covers product views, add-to-cart, checkout steps, and purchases. Revenue attribution shows which channels drive actual sales.
Not sure if your tracking is working?
Request a quote for an analytics audit. I’ll tell you exactly what’s missing and what it takes to fix it.
Request a quote →