CareerFoundry
340% Growth: 1.56M to 6.89M Organic Visits
Led full-stack engineering and technical SEO transformation, driving 340% organic traffic growth over four years through CMS migration, structured data implementation, and Core Web Vitals optimization.
Result
340% increase in organic traffic (1.56M to 6.89M visits)
The Challenge
In 2019, CareerFoundry's website infrastructure was based on CloudCannon, which constrained marketing and SEO teams, lacked flexibility, and was difficult to scale for long-term organic performance. The company needed a scalable, high-performance platform that empowered non-technical teams while supporting their content growth strategy.
The Solution
Led a comprehensive platform transformation: migrated from CloudCannon to custom WordPress with modular theme architecture, implemented templated Schema.org strategy across key content types, enhanced technical SEO with canonical tags and hreflang logic, built dynamic XML sitemaps, and optimized Core Web Vitals. Set up comprehensive monitoring with GA and GSC, and collaborated closely with SEO and content teams.
Key Outcomes
- • 340% organic traffic growth: 1.56M (2019) → 6.89M (2023) visits
- • Structured data integrated across all core templates
- • CMS migration enabled faster, scalable content publishing
- • Empowered non-technical teams with full publishing autonomy
- • Improved crawlability and internal linking for SEO
- • Enhanced semantic clarity for search engines with rich result eligibility