Organic search that drives revenue.
A structured 12-phase SEO and Generative Engine Optimisation service for SaaS and tech companies. From technical audit to full implementation — with a live dashboard so you always know what is moving and why.
Things worth understanding before you invest in SEO
An SEO audit is not a list of problems. It is a ranked map of every opportunity and obstacle between your site and the organic traffic it should be generating. It tells you which pages are losing clicks and why, which keywords you could realistically win, what competitors are doing that you are not, and where your site is leaking authority. Done properly, it produces a sequenced action plan specific enough that a developer or writer can execute without follow-up questions. The audit is the strategy — not a precursor to it.
Implementation means executing the audit in the right order: fixing technical blockers first so Google can crawl and trust the site, then improving on-page signals so the right pages rank for the right queries, then building authority through internal linking and off-page signals. Each layer depends on the one before it. Schema on a page Google cannot index achieves nothing. A perfectly optimised page with no internal links accumulates no authority. The sequence matters as much as the actions themselves.
Search results are a live competition. When you improve a page, competitors adapt. When Google updates its algorithm, priorities shift. When your business adds a new offer, the keyword landscape changes. An SEO strategy not revisited every quarter is a strategy built on stale data. The sites that consistently win organic traffic treat search as an ongoing system with regular inputs — not a project with a completion date.
Google’s indexing and ranking cycles mean on-page changes take 6 to 12 weeks to register in search results. Month 1 is setup: fixing blockers, establishing tracking, executing the highest-priority changes. Month 2 is when the first data appears — early signal, not conclusions. Month 3 is when you have enough before-and-after data to know what is working and what the next cycle should prioritise. Anything shorter produces no measurable outcome and no basis for decisions.
Audit first. Then execute.
Every engagement begins with a complete audit that stands alone as a deliverable. Implement it with your own team — or bring me in to execute it with you.
The complete picture
A 12-phase audit covering every layer of your site’s organic performance: technical health, content architecture, keyword positioning, competitor gaps, AI search readiness, internal linking, and off-page authority. Delivered as a master workbook, a client-facing strategy deck, and a sequenced P1–P4 action plan precise enough to execute without a translator.
One-time deliverableStructured execution
Three months of scoped implementation against the audit’s action plan. Each month has defined deliverables: P1 actions and tracking setup in Month 1, P2 execution and first data review in Month 2, P3 work and a full before/after report in Month 3. Scope is fixed per month — no open-ended briefs, no scope creep.
3-month blockLive audit, continuous momentum
Every 3 months we sit down together: review results, refresh the audit with live data, revise priorities, and plan the next execution block. The audit becomes a continuously evolving document — not a report that collects dust. The quarterly refresh is included in every renewal, never charged separately.
Renewable indefinitely12 phases. Every layer covered.
Each phase produces documented findings that feed the next. No phase is skipped. Every decision traces back to the primary conversion goal.
Foundation & Business Context
Define the entity, ideal client profile, revenue goals, primary conversion URL, and baseline KPIs. Nothing is optimised until we know exactly what organic traffic must drive.
Technical & Crawl Health Audit
Full site crawl identifying indexing blockers, redirect chains, canonical errors, Core Web Vitals failures, mobile usability issues, and broken structured data. Technical issues are fixed before any content or ranking work begins.
E-E-A-T & Entity Signal Audit
Evaluate the trust signals Google and AI systems use to assess credibility: Knowledge Panel status, Wikipedia presence, author schema, About page depth, media footprint, and third-party citations.
Competitive & Keyword Intelligence
Identify true organic competitors — not just perceived rivals. Map the keyword gap, audit competitor backlink profiles, and flag position 5–15 pages where a title rewrite could move you to page one.
Content Inventory & Thin Content Audit
Every indexed page scored and assigned a decision: Keep, Improve, Consolidate, or Remove. Keyword cannibalization flagged. Content gaps identified against competitor data and ICP search behaviour.
Content Architecture & Cluster Design
Build the topical cluster structure that passes authority and guides users toward conversion. Every URL mapped to a cluster, a funnel stage (TOFU/MOFU/BOFU), and a documented conversion path.
On-Page SEO Optimisation
Rewrite title tags and meta descriptions for priority pages. Audit H1s, definition blocks, word count vs. intent, and CTA alignment per funnel stage. BOFU pages receive conversion-first treatment.
GEO & AI Search Optimisation
Optimise content to be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews. Includes a Prompt → Content Gap Matrix mapping 20+ ICP AI queries to existing content and flagging every gap.
Internal Linking System
Build deliberate link architecture to distribute PageRank and guide users toward conversion. Every MOFU+ page linked to the primary BOFU destination. Orphan pages eliminated. Anchor text optimised throughout.
Off-Page Authority & Link Building
Close the backlink gap with competitors. Identify unlinked brand mentions, journalist outreach opportunities, guest post targets, and broken backlinks to recover — prioritised by domain authority and topical relevance.
Tracking, Attribution & Dashboard
GA4 key event implementation, GTM configuration, UTM parameters, cross-domain tracking, and first-touch attribution. A dedicated client dashboard is built, verified, and handed over. Measurement is a prerequisite, never an afterthought.
Prioritised Action Plan & Cadence
All findings synthesised into a P1–P4 action plan. Every item has an owner, a due date, and a specific expected impact tied to a KPI. Status updated weekly. The plan becomes the roadmap for the implementation block.
Not ready to commit? Start with a free audit.
Get a complimentary analysis of your website’s SEO health, technical performance, and growth opportunities — no commitment required.
You get a live dashboard. Not just a report.
Every implementation engagement includes full tracking setup and a dedicated client dashboard. You can see exactly what is moving — organic sessions, rankings, CTA rates, conversions — without needing to interpret raw GA4 data yourself.
- GA4 and GTM implemented and verified from day one
- Key events tracked: CTA clicks, form submissions, purchases, lead magnet optins
- Custom dashboard built around your specific KPIs — not a generic template
- Monthly data review included: we walk through the numbers together
- First-touch attribution so organic credit is never lost to direct traffic
What happens every 3 months
Each quarterly cycle produces a results review, a refreshed audit, a revised action plan, and a new execution block — agreed together before anything begins.
Results review
Rankings, organic sessions, CTA clicks, conversions. What moved, what did not, and why.
Audit refresh
Live data updated. Priority scores recalculated. New gaps and opportunities surfaced.
Next block planned
Revised action plan agreed together. Owners, due dates, and scope confirmed before execution begins.
Execution block
Implementation runs against the plan. Monthly check-ins. Dashboard updated continuously.
Audit + Strategy
A complete, standalone deliverable. Implement with your own team — or bring me in to execute it with you. Tiers are defined by website size so you know exactly which one fits before you get in touch.
- Full 12-phase audit + strategy
- Client-facing strategy deck
- Prioritised P1–P4 action plan
- GEO readiness assessment
- Tracking gap analysis
- Coaches, consultants, speakers
- Full 12-phase audit + strategy
- Deep competitor + keyword analysis
- Multi-cluster content architecture
- Full GEO + AI prompt gap matrix
- Tracking & attribution setup plan
- B2B and B2C service businesses
- Full 12-phase audit + strategy
- Large-scale crawl analysis
- Enterprise competitor intelligence
- Custom measurement framework
- Executive + board-ready deck
- High-traffic or complex sites
3-month blocks, renewable indefinitely
Requires a completed audit. Includes GA4/GTM implementation, a dedicated client dashboard, and the quarterly audit refresh — no extra charge at renewal.
Up to 10 pages optimised per month. Schema, on-page SEO, GEO, internal linking, CTAs, full GA4/GTM setup, dedicated dashboard, and monthly data review.
Up to 20 pages per month. Full technical execution, cluster build-out, link building coordination, attribution management, dedicated dashboard, and monthly reporting.
Full-scale implementation across large or complex sites. Enterprise-level crawl management, multi-cluster execution, custom measurement framework, executive reporting, and dedicated dashboard.
GEO — Generative Engine Optimisation
Optimise your content to be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews. Structured definition blocks, AI-ready FAQ schema, Person entity attribution, and a Prompt → Content Gap Matrix mapping your ICP’s AI search behaviour to your existing content — and flagging every gap.
Common questions about the process
Questions asked before almost every engagement — answered plainly.
You can take the audit and implement it with your own team or developer. The action plan is written to be self-sufficient — specific enough to execute without follow-up. The retainer is for clients who want implementation handled and a named person accountable for results.
Generative Engine Optimisation makes your content directly citable by AI systems — ChatGPT, Perplexity, Gemini, Google AI Overviews. When someone asks an AI about your topic or a problem you solve, GEO determines whether your content is what the AI surfaces. Standard SEO does not address this. GEO does.
A renewal is a structured reset, not an automatic continuation. We review the past 3 months of data, update the audit with current rankings and competitor changes, and agree the next block together. You decide whether to continue based on results — not on a contract that auto-renews. The audit refresh is always included.
Check Google Search Console → Pages report, or search site:yourdomain.com in Google and count the indexed results. Under 30 indexed pages is Tier 1. Between 30 and 150 is Tier 2. Over 150 is Tier 3. If you are unsure, get in touch and we will confirm it together in a 15-minute call before you commit to anything.
Built around your specific KPIs, not a generic template. Typically: organic sessions by content cluster, priority page ranking positions, CTA click rates, form submissions or purchases attributed to organic, and CTR trends from Search Console. Designed for a 5-minute read on progress without interpreting raw GA4 data yourself.
Full audits use Google Search Console, GA4, GTM, Ahrefs, and Screaming Frog. You do not need your own Ahrefs licence — that analysis is covered. You do need GSC and GA4 access verified before work begins. If tracking is not in place, that is the first thing we fix.
Yes. The framework was built with personal brands explicitly in mind — coaches, consultants, keynote speakers, authors. Tier 1 pricing reflects that scale. The E-E-A-T and GEO phases are particularly high-value for personal brands, where Google’s trust signals map directly to individual credibility and media presence.
Content creation, copywriting, paid advertising, custom development beyond basic CMS edits, CRO beyond CTA placement, and brand design. These exclusions are documented in writing before any engagement starts. If you need these services, I can point you to the right specialists.
Ready to see what’s holding your site back?
Book a 30-minute call. We will identify the right tier, confirm the timing, and agree on next steps.
Book a call →