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Keyword Clustering

Keyword clustering groups a keyword list into topic sets — one page per cluster, not one per keyword. Paste up to 1,000 keywords (one per line) and get back semantically tight named clusters, grouped by shared topic and intent, not matching words.

The Keyword Clustering tool interface grouping keywords into semantic clusters
The Keyword Clustering tool groups up to 1,000 keywords into semantic clusters for AI-first content planning.

The clustering tool lives on its own subdomain. Sign in, paste your keywords (up to 1,000, one per line), pick a granularity, and review the resulting named clusters on screen. A sample output is below so you can see the format first.

Open the clustering tool ↗︎

Opens in a new tab · Sign-up required

Sample output · what clusters look like

248 keywords clustered into 9 groups · 7 sec
1 GEO fundamentals & definition 42 keywords
  • what is generative engine optimization
  • geo seo meaning
  • geo vs seo
  • generative engine optimization definition
  • how does geo work
  • + 37 more
2 AI citation patterns 31 keywords
  • how to get cited by chatgpt
  • perplexity citation sources
  • google ai overviews citations
  • which sites get cited by ai
  • + 27 more
3 Schema & structured data for GEO 38 keywords
  • faq schema after deprecation
  • faqpage schema 2026
  • schema for ai search
  • structured data geo signals
  • jsonld for chatgpt citations
  • + 33 more
4 AI Overviews specifics 26 keywords
  • google ai overview ranking
  • how to appear in ai overviews
  • ai overview click through rate
  • + 23 more
5 Entity authority & sameAs 22 keywords
  • wikidata for seo
  • sameas property schema
  • brand entity in ai search
  • + 19 more
6 Audit & measurement 29 keywords
  • geo audit checklist
  • technical seo audit framework
  • how to measure ai citations
  • + 26 more
7 Content structure for AI extraction 24 keywords
  • definition first content
  • tldr block seo
  • prompt matched faq
  • + 21 more
8 Industry comparisons & competitors 18 keywords
  • chatgpt vs perplexity citations
  • ai search market share
  • + 16 more
9 Tooling & software 18 keywords
  • otterly ai alternative
  • ai citation tracking tools
  • geo monitoring software
  • + 15 more

How the clustering works

Four steps, sequenced so each one feeds the next.

  1. Embed each keyword

    Each keyword becomes a high-dimensional vector — capturing semantic meaning, not just lexical similarity. This is what lets "how to get cited by chatgpt" and "perplexity citation sources" land in the same cluster.

  2. Compute pairwise similarity

    Cosine similarity between every pair. The matrix is what the clustering algorithm walks.

  3. Hierarchical clustering with adaptive threshold

    The granularity setting controls the cut threshold — loose for fewer, larger groups; tight for more, more specific ones. Default produces useful chunks for most content plans.

  4. Label each cluster

    Each cluster gets a representative label generated from its highest-similarity members. The on-screen result shows the cluster id, the label, the size count, and every keyword in it — ready to drop into your content planning workflow.

Keyword clustering FAQ

How semantic clustering works and how to use the output.

What is keyword clustering?

Keyword clustering is the process of grouping a list of keywords into topic-based sets, so each cluster maps to one page or section. It turns a flat keyword list into a content plan — one article per cluster, rather than one thin page per keyword.

How is this different from SERP-overlap clustering?

SERP-overlap tools group keywords that share ranking URLs on Google. This tool clusters by meaning: it embeds each keyword as a vector and groups by semantic similarity, so it catches phrasings that belong together even when Google's results don't yet overlap — closer to how AI engines read intent.

How many keywords can I cluster?

Up to 1,000 keywords, one per line. Larger lists cluster in seconds, and you control the granularity — looser for fewer, broader groups, tighter for more specific ones.

How does the clustering actually work?

Each keyword is embedded as a high-dimensional vector, pairwise cosine similarity is computed, and hierarchical clustering groups them at an adaptive threshold. Each cluster is then given a representative label drawn from its most central members.

What do I do with the clusters, and is it free?

Each cluster becomes a content target — typically one pillar or article per cluster, with the individual keywords as the sections to cover. It's the fastest way to turn a keyword export into a pillar-and-spoke plan. The tool is free; sign-up is required so your runs can be saved.

Need a custom version?

Larger lists, your taxonomy, integration with your existing content workflow — the same clustering engine powers custom tools I build for client teams. Same engineering, scoped to your needs.