Nadia Mohamed
Foundation & visibility map
Technical foundations and AI visibility auditing.
- Site health, crawl & render fixes
- Structured data coverage
- Baseline AI citation benchmark
- Gap map across AIO, ChatGPT, Perplexity, Gemini
AI SEO Agency · Pipeline-driven
AI SEO Agency — data-driven search visibility for the AI era
When someone asks ChatGPT, Google's AI Overview, or Perplexity for a recommendation in your industry, does your brand appear in the answer? For most businesses, it does not. Ranking on page one is no longer enough — the brands that win in AI search are the ones AI systems choose to cite. I build the technical foundation, verified authority, and structured content that earns those citations through a measurable, pipeline-driven process.
What is AI SEO — and why it matters now
AI SEO is the practice of optimising your website and content so that AI-powered search systems — Google AI Overviews, ChatGPT, Perplexity, Gemini — select and cite your brand in their responses. It is not a separate discipline from traditional SEO. It builds on the same principles of technical quality, content authority and user relevance, then adds a new layer: earning citations in AI-generated answers.
SEO, GEO and AEO — one discipline, not three
The industry has created a tangle of acronyms. Generative engine optimisation (GEO), answer engine optimisation (AEO), large language model optimisation (LLMO) — they all describe the same goal. Google's AI optimisation guide settles the debate directly: optimising for generative AI search is optimising for the search experience, and thus still SEO. Every AI search system — AI Overviews, ChatGPT's web search, Perplexity's citations — relies on the same underlying approach: retrieve high-quality content from the web, assess its authority, and synthesise an answer with source attribution.
From ranking to being cited
In traditional search, ranking on page one earns clicks. In AI search, being cited in the generated answer is what drives visibility. AI systems use retrieval-augmented generation (RAG) to pull content from indexed pages and synthesise responses. A 2025 Ahrefs study of 300,000 keywords found that AI Overviews reduce organic click-through rates by 58% for the top-ranking position. Your existing SEO investment is not wasted — it is the foundation. But it needs to be extended.
How my AI SEO services work
Most agencies that offer AI SEO services deliver variations of the same approach: publish more content, build more links, and hope the AI systems notice. That is not a strategy — it is a volume play that ignores how AI citation selection actually works. Every engagement runs through a structured pipeline with measurable outputs at each stage.
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Technical foundation
AI systems cannot cite content they cannot access. Before any content work begins, I audit and resolve crawlability, indexation, structured data, schema implementation and site architecture. These are the same fundamentals that support traditional search, but they're even more critical for AI citation — poorly structured pages are harder for RAG systems to parse and extract from.
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AI visibility audit
Where does your brand currently appear — and where is it invisible? I benchmark your AI citation presence across Google AI Overviews, ChatGPT, Perplexity and Gemini for your target queries. The output: a specific gap map — queries where competitors are being cited and you are not, content that ranks but doesn't get selected for AI answers, and authority signals that are missing.
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Content optimisation for AI citation
Each piece of content runs through a defined process: competitive research, a structured brief with citation targets, source verification (every statistic traceable to a real page), and a quality audit before publication. The result is content built to earn citations rather than just rankings — factually verifiable, clearly structured, and grounded in genuine expertise.
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Ongoing monitoring and iteration
AI search results change more frequently than traditional rankings. A brand that appears in AI answers today may disappear next month as the AI system updates its source selection. I run continuous monitoring across AI platforms, track citation rate changes, and trigger content refreshes when performance drops. Every recommendation is tied to observable data, not assumptions.
Traditional SEO vs AI SEO — what changes
AI SEO does not replace traditional SEO. It extends it. The same technical foundation — crawlability, page speed, structured data, quality backlinks — remains essential. What changes is the success metric.
Traditional SEO measures keyword rankings, organic traffic and click-through rates. AI SEO adds a new metric: citation rate — how often your brand is selected as a source in AI-generated answers.
The data is clearer than most assume
Seer Interactive's 2026 AIO study found that being cited in an AI Overview delivers 120% more organic clicks per impression than not being cited — but still underperforms queries without an AI Overview by 38%. Strong traditional SEO keeps you visible on queries where AIOs don't appear. AI SEO ensures you capture the citation when they do. You need both.
The businesses at greatest risk are those that have invested heavily in informational content — the how-tos, comparisons and explainer articles that AI Overviews are most likely to summarise. If that describes your content strategy, adding AI citation optimisation is not optional.
Who AI SEO services are for
Not every business faces the same level of AI search disruption. Your exposure depends primarily on the type of content driving your organic traffic. Seer Interactive's analysis of 5.47 million queries found that informational queries show an AI Overview 36% of the time, while transactional queries show AIOs just 5% of the time.
SaaS companies with content-led acquisition
If your growth depends on educational and comparison content, roughly one in three of your queries is already operating in AIO territory. The pages working hardest for you today are the pages most exposed tomorrow.
B2B service providers competing on consideration
Procurement and evaluation queries increasingly resolve in AI-assisted research before a human ever clicks a result. Being cited in that pre-click consideration shapes who ends up on your shortlist.
Content-heavy publishers seeing CTR compression
If organic traffic is declining while rankings hold steady, AI Overviews are intercepting the click. The fix is structural: AI-citation-ready content, not more of what already isn't converting.
E-commerce brands with category competition
Product category and buying-guide pages face AI Overview competition for the most commercially valuable queries. Citation positioning is now part of the funnel, not separate from it.
If your business operates primarily on branded search or local intent, your immediate AI search exposure is lower. But the trajectory is clear, and the window to build AI citation authority before your competitors do is narrowing.
What results to expect — and when
AI SEO is not a quick fix, and any AI SEO agency that promises immediate results is not being transparent. The timeline follows a predictable pattern.
Citation earning begins
Optimised content begins earning AI citations.
- Brand appearing in AI responses for targeted queries
- Measurable citation rates per platform
- Referral traffic from AI sources
- First content refreshes based on observed data
Compounding effects
Citation authority builds; each new piece compounds.
- Higher selection probability per new asset
- Citation rate across platforms
- Organic CTR recovery on AIO-affected queries
- Brand mention frequency in AI responses
Seer Interactive's 2026 CTR data shows AIO organic CTR rebounded 85% in early 2026, climbing from 1.3% to 2.4% — which suggests the worst of the post-AIO CTR compression may have passed. For brands that earn citations now, the next twelve months look very different from the last twelve.
Why work with Nadia Mohamed
Choosing an AI SEO agency is ultimately about who does the work. When you hire a large agency, you typically work with an account manager who relays your requests to a team you never meet. When you work with me, you work directly with the person doing the technical analysis, building the content strategy, and monitoring the results.
Technical SEO meets data science
My background combines technical SEO with data science. I approach AI search optimisation the same way I approach any data problem: with structured methodology, measurable outputs, and transparent reporting. Every recommendation comes with the data behind it and a clear explanation of why it matters for your specific situation.
Pipeline-driven, not marketing-driven
The pipeline-driven approach is not a marketing differentiator — it is how the work actually gets done. Research, competitive analysis, source verification, content generation and quality auditing are distinct steps with defined outputs. You can see exactly what happened at each stage and verify the quality of the work yourself.
Intentionally small client load
I work with a focused number of clients at any given time. This is intentional. AI SEO requires genuine attention to the nuances of each business's content, competitive landscape and audience. That level of attention is not possible at scale, and I would rather do excellent work for fewer clients than adequate work for many.
Common questions
The questions that come up most often before kickoff. If yours isn't here, drop a line — I'll answer directly and add it.
What is an AI SEO agency?
An AI SEO agency specialises in optimising your online presence so that AI-powered search systems — Google AI Overviews, ChatGPT, Perplexity and others — cite your brand in their generated responses. This goes beyond traditional search rankings to focus on earning citations in AI answers, which is increasingly where your audience finds information.
How much do AI SEO services cost?
AI SEO pricing varies based on the scope of work, the size of your site, and the competitiveness of your market. Most engagements range from a focused audit and strategy at the lower end to ongoing optimisation and monitoring retainers. I provide transparent pricing based on the specific deliverables for your situation rather than one-size-fits-all packages.
Is AI SEO different from GEO and AEO?
No. Generative engine optimisation (GEO), answer engine optimisation (AEO) and AI SEO all describe the same discipline: optimising your content to be selected and cited by AI search systems. The different labels exist because the industry has not settled on a single term, but the underlying work is identical regardless of which acronym an AI SEO company uses.
How long does AI SEO take to show results?
Most businesses see initial AI citation improvements within three to six months, with significant revenue impact typically visible between six and twelve months. The timeline depends on your existing technical SEO health, content library and competitive landscape. Seer Interactive's transactional query analysis found that transactional queries where the brand was cited saw organic CTR climb from 0.7% to 1.65% over 2025 — nearly doubling despite overall CTR compression.
Do I need AI SEO if I already rank well in Google?
Yes — and arguably more urgently than businesses that don't. Strong rankings mean you have the most to lose from AI Overviews intercepting your traffic. Seer Interactive's query-type analysis found that comparison queries trigger an AI Overview 95.4% of the time and question-format queries trigger them 85.9% of the time. If your top-performing content falls into these categories, a significant portion of your traffic is at risk of being captured by AI-generated answers that may or may not cite you.
Can AI SEO help with local search?
AI search is beginning to affect local queries, though the exposure is currently lower than for informational searches. As AI systems improve their handling of location-based intent, local businesses will face increasing competition from AI-generated answers. An AI SEO agency can help you build local citation authority now, positioning your business ahead of competitors who wait until the impact becomes unavoidable.
Start with a free AI visibility audit
The first step is understanding where your brand stands in AI search today. The free AI visibility audit benchmarks your current citation presence across Google AI Overviews, ChatGPT, Perplexity and Gemini for your target queries — so you can see exactly where you're visible, where you're invisible, and where the opportunities are.