Nadia Mohamed

← Back to services

Service · SEO for startups

SEO for startups, audited and deployed by one engineer

I'm Nadia Mohamed, an independent SEO engineer working on technical SEO and Generative Engine Optimization for SaaS and tech companies. I take on early-stage startups as well as funded SaaS and tech companies. I don't stop at recommendations: I audit your site and deploy the fixes.

Get a free health check → Common questions

Why startup SEO stalls

A startup has a small team, a busy product roadmap and developers who are already booked. SEO tickets sit at the bottom of the backlog, and an audit PDF turns into another unread attachment. That is why I both audit and deploy the fixes, so the work actually ships.

Who this is for

  • Early-stage and funded SaaS and tech companiesI take on both early-stage startups and funded SaaS and tech companies.
  • Startups with product-market fitSEO, like any marketing strategy, needs a clear goal, and it works in the long run. That is why I think a startup should wait for product-market fit and settle that goal first.
  • Tiny teams on a limited budgetIf your team is small and the budget is tight, my advice is to focus on well-written, optimised content driven by keyword and competitor research.
  • Teams that write content but lack engineering timeAt CareerFoundry I built the technical SEO infrastructure while the marketing team handled content, editorial and on-page.
  • Remote, async teamsI work async-first and 100% remote, so you don't need to schedule your week around meetings.
  • Complex stacksI have audited a headless multilingual platform across 11 locales.

What I deliver

The audit's deliverable is deployed infrastructure, not a report.

  1. 12-phase SEO and GEO audit

    My 12-phase audit produces deployed infrastructure, not a report that sits in an inbox.

  2. Generative Engine Optimization

    GEO infrastructure so AI search engines can cite you. I currently have live GEO infrastructure for a tech client that is cited by ChatGPT and Perplexity.

  3. Structured data

    Structured data was part of the technical SEO infrastructure I built at CareerFoundry, alongside CMS migration, Core Web Vitals and international SEO architecture.

  4. Tracking that proves impact

    GA4, GTM, Consent Mode v2 and Looker Studio dashboards, aimed at proving attributable pipeline impact rather than vanity metrics.

  5. Engineering depth

    I have 9+ years of SEO and web engineering across London, Berlin and Milan, and I began in full-stack engineering.

  6. Fact-checked content with Optix

    Optix is my web app that ships fact-checked SEO and GEO articles. Every statistic is verified against its real source, each piece clears a 14-check quality gate, and the first article is free.

  7. Free tools

    AEO Article Analyzer, Keyword Clustering for up to 1,000 keywords, AI Tool Ideas Generator and Internal Link Graph mapper.

How I work

Step 1

Free health check

A free scored report with the top three fixes within 48 hours, no sales call.

Step 2

12-phase audit

A 12-phase SEO and GEO audit whose deliverable is deployed infrastructure.

Step 3

Deployment

I deploy the fixes myself, so you get working infrastructure rather than a list of tickets.

Step 4

Tracking

GA4, GTM, Consent Mode v2 and Looker Studio dashboards set up to show attributable pipeline impact.

Step 5

Async and remote

All of it runs async-first and 100% remote.

Results from work I've shipped

CareerFoundry: 340% organic growth

Over 4 years of technical SEO and structured data work. I built the infrastructure behind the growth: CMS migration, structured data, Core Web Vitals and international SEO architecture.

What CareerFoundry's former CMO says

Edward Wood, former CMO of CareerFoundry and now Co-Founder of Humble&Brag, praised my ability to both consult and implement and to stay at the forefront of SEO, AEO and GEO developments.

SGM Lektra: zero traffic loss

A multi-domain migration for an industrial instrumentation manufacturer, completed with zero traffic loss.

Headless platform across 11 locales

A three-week fixed-scope architecture audit of a headless multilingual learning platform.

Cited by ChatGPT and Perplexity

GEO infrastructure is currently live for a tech client and is cited by both.

My own brand-new site

I've published Optix articles since 7 July. Search Console impressions went from a flat line to rising, with content as the only lever: no ads, no link-building.

Questions startups ask

When should a startup start investing in SEO?

My view is after product-market fit. SEO needs a clear goal like any other marketing strategy, and because it works in the long run, it is better to have that goal settled first.

Where do we start with a tiny team and a limited budget?

Focus on well-written, optimised content driven by keyword and competitor research. If you want a starting point, the free health check gives you a scored report with the top three fixes within 48 hours, no sales call.

How long does SEO take to work for a startup?

SEO works in the long run. What I can show: on my own brand-new site I've published Optix articles since 7 July, and Search Console impressions went from a flat line to rising with content as the only lever.

Does SEO still matter in the AI search era?

Yes, and it now includes GEO. I currently have live GEO infrastructure for a tech client that is cited by ChatGPT and Perplexity.

How much does it cost?

I don't publish prices. A good place to start is the free health check: a scored report with the top three fixes within 48 hours, with no sales call.

Can we work with you on a retainer?

Yes, but capacity is limited. I take a maximum of 3 retainer clients per quarter.

Read more

Read next Technical SEO and GEO audit service Read → Insights The 12-phase SEO and GEO audit framework Read → Insights Optix: fact-checked SEO content Read → Read next Free AEO Article Analyzer Read →

Get your top three fixes in 48 hours

Send me your site for a free health check: a scored report with the top three fixes, no sales call.

Request a free health check → See all services