Nadia Mohamed
SEO Automation in 2026: What to Automate, What Not To, and the Tools That Do It
SEO automation mapped task by task: what to automate, what to assist, what to keep human, and the SaaS tools and n8n, Claude API and MCP builds that do it.
Measurement
Measurement — articles
Articles on GA4, server-side tagging, Consent Mode v2, dashboards and attribution.
Search Console Insights: What the Report Shows, What It Hides, and When to Use It
Search Console Insights now lives inside Search Console. What each card measures, what it leaves out versus the Performance report and API, and when to use it.
AI Citation Accuracy: 80 Figures From ChatGPT and Gemini, Checked Against the Pages They Linked
AI citation accuracy tested: 80 statistics from ChatGPT and Gemini checked against the pages they linked. ChatGPT put 93% on the page, Gemini 63%.
LLM Observability Tools for Content Teams: What to Trace When the Output Is an Article
LLM observability tools compared for content teams: Langfuse, Phoenix, LangSmith, Helicone and Datadog, plus the trace a content pipeline needs to keep.
Consent Mode v2 and AI Referral Traffic: What Survives a Denied Consent, and How to Keep the Signal
How Consent Mode v2 treats AI referral traffic when EEA visitors decline: what the cookieless ping keeps, who gets behavioural modelling, and how to report it.
AI Overview CTR: How to Quantify the Impact on Your Clicks From Search Console Data, With a Method That Survives Scrutiny
Measure AI Overview CTR impact from Search Console data: position-matched control queries, a difference-in-differences estimate and a confidence interval.
AI Traffic Attribution: How to Attribute Conversions From AI Assistants When the Referrer Is Gone
A four-layer AI traffic attribution method for GA4 and GTM: capture what assistants send, infer what they strip, calibrate with self-reporting, report a range.
Cookie Banner: What the Law Requires in 2026, and How to Build One That Doesn't Wreck Your Data
What the law requires of a cookie banner in the EU, UK and US, how to wire it to Consent Mode v2, and how to build one that keeps your data and your page speed.
The Search Console API: What the Interface Hides, and How to Get the Rest
The Performance report caps at 1,000 rows and quietly samples. The API returns 25,000 per request and tells you when it dropped data. How to pull it properly.
AI Mode SEO: What 24 Million Impressions Across Six Sites Were Actually Worth
Search Console reports AI Mode impressions but hides clicks and CTR. We rebuilt the missing half across six properties and 24.5M impressions. Method and data.
Google Discover: The Traffic Channel You Can Measure but Barely Steer
Google says Discover needs no special markup and calls its traffic supplemental. Here is the short list of things you do control, and how to report the rest.
SEO KPIs: How to Choose the Five That Actually Matter
Most SEO KPI guides hand you forty-nine metrics. How to pick the five that belong in the report — by business model — and which ones are lying to you.
How to Track AI Overviews in 2026: The Four-Layer Measurement Stack
Google reports AI Overview impressions but hides clicks. The four-layer stack — GSC, a regex proxy, GA4 fragments and citation tracking — to measure it.
SEO Dashboard: Templates, Metrics and How to Build One (Looker Studio, Sheets, Custom)
What to put on an SEO dashboard, which template to start from, and three ways to build one: Looker Studio, Google Sheets or a custom Search Console API feed.
The Best Software for AI Visibility in Search (2026): Monitoring Platforms Ranked
The best AI visibility tools compared — track how ChatGPT, Perplexity, Gemini and AI Overviews cite your brand. 9 platforms, pricing verified July 2026.
What Is an AEO Score? How Answer-Engine Readiness Is Measured (and How to Improve Yours)
An AEO score measures how ready a page is to be cited by AI answer engines. See what AEO analyzers check, how the 0–100 score works, and how to raise yours.
How to Track AI Referral Traffic in GA4 (ChatGPT & Perplexity): 2026 Guide
How to track AI referral traffic in GA4 — separate ChatGPT, Perplexity and AI Overview referrals from generic direct traffic. 2026 step-by-step guide.