Nadia Mohamed
SEO KPIs: How to Choose the Five That Actually Matter
Most SEO KPI guides hand you forty-nine metrics. How to pick the five that belong in the report — by business model — and which ones are lying to you.
Measurement
Measurement — articles
Articles on GA4, server-side tagging, Consent Mode v2, dashboards and attribution.
How to Track AI Overviews in 2026: The Four-Layer Measurement Stack
Google reports AI Overview impressions but hides clicks. The four-layer stack — GSC, a regex proxy, GA4 fragments and citation tracking — to measure it.
How to Build an SEO Reporting Dashboard in Looker Studio
Build an SEO reporting dashboard in Looker Studio: connect Search Console and GA4, pick the reports that matter, blend the sources, and share it cleanly.
The Best Software for AI Visibility in Search (2026): Monitoring Platforms Ranked
The best AI visibility tools compared — track how ChatGPT, Perplexity, Gemini and AI Overviews cite your brand. 9 platforms, pricing verified July 2026.
What Is an AEO Score? How Answer-Engine Readiness Is Measured (and How to Improve Yours)
An AEO score measures how ready a page is to be cited by AI answer engines. See what AEO analyzers check, how the 0–100 score works, and how to raise yours.
How to Track AI Referral Traffic in GA4 (ChatGPT & Perplexity): 2026 Guide
How to track AI referral traffic in GA4 — separate ChatGPT, Perplexity and AI Overview referrals from generic direct traffic. 2026 step-by-step guide.